Digital Activism Study | Saatchi
A deep symbiosis between F/Nazca Saatchi & Saatchi and CRICA consulting, F/Radar is a knowledge platform based on a large quantitative survey with a national scope. Held annually since 2007, this survey explores the impact of the Internet on the consumption and behavior of Brazilian consumers.
This edition focused particularly on digital activism. The idea was to quantify the phenomenon and try to understand the limitations and challenges of new forms of political activism in networks in Brazil. The results of the study were featured not only in presentations with charts and numbers, but also in a documentary created by CRICA consulting and a public debate held at the Museum of Modern Art to celebrate the first exhibition of the work.
CRICA played an intrinsic role in the project, from developing the survey questionnaire, which was conducted by Datafolha, to the interpretation of the results, identifying findings and trends, in addition to forging concepts. CRICA was also responsible for preparing the pre-script for the documentary, suggesting and interviewing sources, as well as directing the edition based on the analysis and organizing the raw material by subject matter. We also produced documents to present the numbers, press releases and even posts for social networks.
In just a few days, the documentary garnered about half a million views. The launch debate was attended by renowned activists, journalists, marketing executives, the F/Nazca partner, Fábio Fernandes, planners from other major agencies in Brazil, students and people with an interest in the subject. Articles were published in Meio & Mensagem and a TAB in UOL platform. The Metrópolis program of TV Cultura also broadcast an interview. The project was presented at the II International Congress of Net-activism, at ECA-USP, at the invitation of Professor Massimo Di Felice. See the link for a full presentation of the search results, the videos and the online platform created exclusively to promote the project.
https://medium.com/@fnazca/ativismo-digital-ea9171dd4fc5#.tn46hq1x1
http://www.fnazca.com.br/wp-content/uploads/2015/10/f_radar-2015-revisado.pdf
