Repositioning | Globo News

To capture media consumption trends and propose a new path for Globo News (the main Brazilian television news channel), at a time when it was competing with the growth of the internet as a news resource, we listened to 52 Rede Globo journalists, 114 television viewers and 4 experts, among them the Italian philosopher Gianni Vattimo, in Buenos Aires. At the end of the project we not only changed the channel's slogan (which is still in use today), but also the way the channel thinks, produces and offers news. Check out excerpts from interviews with experts and the film of the launch of the new positioning, which was the fruit of over a year of research.