Honda Pitch Doc / Saatchi BR

Video incursion that helped F/Nazca Saatchi & Saatchi win a R$30 million Honda pitch in Brazil.  Aboard a Honda City, we 'did a honda' of 14 cities in São Paulo state, interviewing sellers, mechanics and consumers until we had found a creative path for the brand.  Below, you will find excerpts from our research and two films on the brand's new positioning.