Women Empowerment | Avon
At a time when the Avon brand was being completely repositioned around the world, JWT, the brand's advertising agency in Brazil, contacted CRICA consulting with a challenge: analyze the results of an unprecedented quantitative study on the limitations of women’s involvement in Brazilian society and transform these results into a very well written and attractive document for publication. The White Paper we developed served not only to promote the findings of the study but also became a key content for the brand's new positioning.