Women Empowerment | Avon

At a time when the Avon brand was being completely repositioned around the world, JWT, the brand's advertising agency in Brazil, contacted CRICA consulting with a challenge: analyze the results of an unprecedented quantitative study on the limitations of women’s involvement in Brazilian society and transform these results into a very well written and attractive document for publication. The White Paper we developed served not only to promote the findings of the study but also became a key content for the brand's new positioning.

The Instant Book | Claro

The book was designed and written for the Claro campaign, presented by JWT. When participating in calls for proposals, JWT provides its future client with extra content to showcase the creative potential of the agency's ideas. Please see the link for the complete content: https://pt.slideshare.net/secret/drfgJ0I08L98yP

Trade News Platform | HSBC

HSBC wanted to reach its business audience with a news channel on foreign trade. We then conducted a survey among managers from various sectors of the Brazilian economy to understand the habits and needs of specialized information use. Please see below for an excerpt from the study. For almost a year, CRICA consulting was also responsible for a daily update of the content of the bank's new online channel.