Mobile Web Study | Saatchi

A quantitative study on a national scale on mobile internet, citizenship and consumption, conducted on behalf of F/Nazca Saatchi & Saatchi with the operational support of Datafolha. In addition to defining the subject of the study and formulating the questionnaire, CRICA consulting analyzed the initial results and created the content to be promoted, such as presentations, press releases and videos. Check out the presentation for more information: http://www.fnazca.com.br/wp-content/uploads/2014/12/fradar-14_publica-site.pdf

Social Media Study | Saatchi

Special 10-year edition of the knowledge platform, created by CRICA consulting, which helped to dissect the online behavior of Brazilians. Completed for F/Nazca Saatchi & Saatchi with operational support of Datafolha.  In addition to defining the specific subject of the study and formulating the questionnaire, CRICA consulting analyzed the initial results and created the content to be promoted, such as articles, presentations, press releases and videos. Please see below for the poster that shows the highlights of the study. Please see the presentation for more information: http://www.fnazca.com.br/wp-content/uploads/2011/05/fradar_edicao8_site.pdf

Honda Pitch Doc / Saatchi BR

Video incursion that helped F/Nazca Saatchi & Saatchi win a R$30 million Honda pitch in Brazil.  Aboard a Honda City, we 'did a honda' of 14 cities in São Paulo state, interviewing sellers, mechanics and consumers until we had found a creative path for the brand.  Below, you will find excerpts from our research and two films on the brand's new positioning. 

News Research / Saatchi BR

National quantitative study on internet access, news consumption and e-commerce. Completed for F/Nazca Saatchi & Saatchi with operational support of Datafolha. In addition to defining the subject of the study and formulating the questionnaire, CRICA consulting analyzed the initial results and created the content to be promoted, such as presentations, press releases and videos. Please see the presentation for more information: http://www.fnazca.com.br/wp-content/uploads/2011/05/fradar_edicao8_site.pdf